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Zikmund, William G.

Essentials of marketing research William G. Zikmund, Barry J. Babin - Mason, Ohio : Thomson/South-Western, 2007. - xvii, 414 p. ill. ; 28 cm. col. - Sách tặng của Canada-Vietnam Education Network .

ISBN: 0324320876

Subjects--Topical Terms:
Business processing Marketing research, Financial

Dewey Class. No.: 381/Z61