| 000 -LEADER |
|---|
| fixed length control field |
00686nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324320876 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
DDC14 |
| Classification number |
381/Z61 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zikmund, William G. |
| Relator term |
tác giả |
| 9 (RLIN) |
849 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing research |
| Statement of responsibility, etc |
William G. Zikmund, Barry J. Babin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mason, Ohio : |
| Name of publisher, distributor, etc |
Thomson/South-Western, |
| Date of publication, distribution, etc |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 414 p. |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| Accompanying material |
col. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Sách tặng của Canada-Vietnam Education Network |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Searlist |
| Topical term or geographic name as entry element |
Business processing Marketing research, Financial |
| 9 (RLIN) |
850 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
BOOKs |