| 000 -LEADER |
|---|
| fixed length control field |
00704nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534647189 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
DDC14 |
| Classification number |
001.472/W757 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wimmer, Roger D. |
| 9 (RLIN) |
851 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Mass media research : an introduction |
| Statement of responsibility, etc |
Roger D. Wimmer, Joseph R. Dominick. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Belmont, CA : |
| Name of publisher, distributor, etc |
Thomson, |
| Date of publication, distribution, etc |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 468 p. |
| Other physical details |
: ill. ; |
| Dimensions |
24 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Sách tặng của Canada - Vietnam Education Network. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Media research |
| 9 (RLIN) |
4481 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Joseph R. Dominick |
| 9 (RLIN) |
852 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
BOOKs |